Beyond the familiar : long-term growth through customer focus and innovation
Barwise andMeehan use many compelling cases to illustrate how managers canfind ways within their existing network and organization to achievelong term growth. British Council Zimbabwe Log in to your account. All libraries Bulawayo Harare.
- Beyond the Familiar on Apple Books?
- Residential Tourism:(De)Constructing Paradise!
- Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation.
- The Art and Science of Communication: Tools for Effective Communication in the Workplace?
- Leadership and innovation.
Advanced search Authority search. Login: Password: Forgot your password? Home Details for: Beyond the familiar: long-term growth through customer focus and innovation.
- Cognitive Limitations in Aging and Psychopathology!
- The Secretary: A Journey with Hillary Clinton from Beirut to the Heart of American Power.
- Customer Reviews.
- Puppy Love?
- Download Product Flyer.
- The Early Middle Ages?
Contributor s : Meehan Sean. Enhanced descriptions from Syndetics: Strong customer-focused companies have a clear, relevant promisewhich they obsessively deliver day-in, day-out. Table of contents provided by Syndetics Preface p. The more radical the innovation the more it takes customers beyond their current level of familiarity the less the company can use reliable, quantitative research and has to rely on qualitative research, judgment and luck.
But what about the case of radical, new-to-the-world categories, should you also aim to be first to market? Early research suggested that the answer is yes. The brand or company that had been longest on the market had, on average, a higher market share than the one that had been second longest on the market, and so on. Of course there was a lot of variation between markets, but there was a clear correlation between market shares and order of entry, suggesting a significant and long-lasting first-mover pioneer advantage.
People liked this conclusion, which encouraged bold, heroic innovation. Being a successful pioneer is hugely appealing: think of the fame and fortune achieved by companies such as FedEx, Southwest Airlines, Sony with the Walkman , Dell, Starbucks, and Nintendo with the Wii.
Alas, these are exceptions. For the pioneer in a new-to-the-world category to succeed, all of four things must happen:. In practice, however — and contrary to much popular advice — most of the best risk-adjusted opportunities beyond the familiar are in adjacent areas rather than in blue-sky areas such as new-to-the-world categories, where demand is unknown and the firm has few sources of competitive advantage. About the authors Patrick Barwise is emeritus professor of management and marketing at London Business School.
References 1. George S. Day and Paul J.
Download Beyond The Familiar Long Term Growth Through Customer Focus And Innovation 2011
Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation by Patrick Barwise
We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Beyond the familiar: long-term growth through customer focus and innovation
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website. This is How…. The European Business Review.
Go to top. A New Way to Look at Negotiation. Making Failure Work. The Future of Digital Identity Verification. Please enter your comment! Please enter your name here.
You have entered an incorrect email address! September 22, Custom-built Programmes for the Future Workforce September 22, Dare more AI, Germany! September 20, Current Development in Psychometric Tests September 20, Load more.
Making Failure Work August 26, May 25, Designing Luxury Experience May 21, May 21, Technological Innovation, Entrepreneurship, and Development September 8, Demographic Changes in the Workplace May 22,